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Our purpose

Our purpose

Some have to dig deep to find their purpose, for us it has always been there.

We pursue perfection every day.

We strive to brew better beers. Beers that stand at the heart of moments that bring people together.

We don't settle for immediate gain, when we can create a better tomorrow for all of us.

BREWING FOR A BETTER TODAY & TOMORROW

​​​​​​​Our purpose is what makes us who we are. 

It motivates and inspires us to deliver on our ambitions and our commitments to society.

WE FOCUS ON TODAY AND TOMORROW

We live the purpose every day by focusing on our brands and the art of brewing, by exciting our consumers with quality brews, strengthening our identity and pride as brewers and by continuously aiming to do better.

We contribute to make society better for the future by making brewing more sustainable, using science to find new innovative solutions to have a positive impact on society.

Each of us – wherever we work across the Carlsberg world – contribute to living our purpose through our actions every day.​

OUR PURPOSE HAS ALWAYS BEEN THERE

It is rooted in our heritage and the mentality of our founders. Carlsberg's founder J.C. Jacobsen left a strong legacy that still greatly influences how the company is run today. But that is not all, His son Carl and the founders of many of our local brands contribute greatly to our rich heritage. Their pioneering spirit, passion for brewing and proactive contribution to society is what makes us who we are today.

We share our founders' passion for brewing and their resolve of doing better today and taking care of tomorrow. We use our founder's mentality with a modern mind-set. The world is a different place today, our breweries and society face different challenges to when our founders were alive

WE LIVE OUR PURPOSE EVERY DAY

Our purpose guides everything we do: Our pursuit for perfection through our actions, our continued focus on research and innovation, always focusing on what our consumers want, and driving more sustainable brewing and contributing to society. ​