Living by our ethical compass

How we find the right direction

The Live by our Compass programme provides detailed guidance on ethical behaviour and emphasises the importance of integrity at all levels of our organisation

As we go about passionately brewing our beer, we put huge effort into conducting our global business with the fullest integrity. Nevertheless, we are continually seeking to improve our compliance culture and to actively promote high ethical standards in our employees. 

We all understand that we need to follow a common ethical compass. The Live by our Compass programme is an important part of our  winning culture. Live by our Compass provides detailed guidance on ethical behaviour and emphasises the importance of integrity at all levels of our organisation. 

Acting with integrity - the Code of Ethics & Conduct

Our Code of Ethics & Conduct help our employees around the world to make the right choices and to act appropriately in response to ethical dilemmas in their daily work. The code has been translated into 29 Group languages and applies for all employees.

The Code of Ethics & Conduct is extensive but not exhaustive, so it does not address every possible situation. We therefore expect our employees to exercise sound judgement in their decision-making in order to adhere to the highest ethical standards.

Learn more about our ethical standards

The policies provide central direction, mitigate key company risks and underscore the behaviour expected of employees

We have clear policies in place, effective for the management, employees and contract workers of all entities in the Carlsberg Group. The policies include but are not limited to Labour & Human Rights, Anti-Bribery & Corruption, Competition Law and Environment.

In order for employees to have easy access to our 29 policies and 200+ manuals, we have a single online platform covering all codes, policies and manuals, accompanied by a comprehensive communications package.

Learn more about our policies

We enable and support anyone in voicing ethics and compliance concerns

If an employee or anyone outside the company believes that our Code of Ethics & conduct, policies or other relevant laws and regulations have been breached, we encourage him/her to talk to his or her manager, the compliance or the HR representative. Employees who speak up in good faith are protected, as we do not tolerate any form of retaliation against our employees for speaking up.

Reporters can also voice their concerns through the Speak Up system.  You can send a message to or reach out to our externally hosted Speak Up system. This allows concerns to be brought to the attention of Group Internal Audit & Control (anonymously) via web or phone. 

The Speak Up system is available in all Group languages. It is open 24/7 and every report is thoroughly reviewed and, if necessary, investigated by trained investigators. The Integrity Committee, chaired by the CFO, oversees the follow-up of high risk Speak Up matters, providing a report on this to the ExCom and the Audit Committee at least quarterly.

In the event of any violation of laws or our internal rules, we take the required corrective actions.

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