This dark pilsner has, over the years, become a clear sign that Christmas is upon us. The annual launch in Denmark, known as 'J-day', takes place the first Friday in November and is a day of celebration across Denmark. Carlsberg employees drive around in truck to visit bars and cafés while singing the traditional Tuborg Christmas Brew song and handing out free beer to the guests to mark the start of the festive season.
The beer itself is a bottom-fermented wiener beer brewed on lager, münchener and caramel malt, and added English liquorice. The beer is dark-golden with a fresh aroma of caramel, cereal, liquorice and blackcurrant.
Excellent with traditional Christmas recipes. You can also enjoy it with smoked fish, grilled/fried herring, smoked ham with kale, pork roast and duck.