Cookie policy


By using this website ( (the Website) you consent to the use of cookies in accordance with this cookies policy.  You will have seen a pop up to this effect on your first visit to the Website. Although it will not usually appear on subsequent visits, you may withdraw your consent at any time by following the instructions below.

Disabling cookies

If you do not agree to our use of cookies on the Website, please disable them by following the instructions for your browser set out here. Please note that some of the uses of the Website and the services provided on the Website will not function so well if cookies are disabled.

Where the organisation setting the cookie provides an automated disabling tool in respect of its cookie(s) we list below the name of that organisation, the category of cookies it sets together with a link to its automated disabling tool. In all other cases, we list the names of the cookies themselves and their source at the date of this cookies policy so that you can easily identify and disable them if you want through your browser controls.

Some browsers make it possible for you to signal that you do not want your internet browsing activity to be tracked. Disabling tracking may interfere with some uses of the Website and the services provided on the Website.

After your initial visit to the Website we may change the cookies we use. This cookies policy will always allow you to know who is placing cookies and for what purpose, and give you the means to disable them, so you should check it from time to time.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains, so when you visit the Website your browser may receive cookies from several sources.

Cookies are useful because they allow a website to recognise a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to a website).

What types of cookies does Carlsberg use?

We describe the categories of cookiesCarlsberg; its affiliates and its contractors use below.

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, services you have asked for (such as navigating between pages, using a shopping cart or e-billing services) cannot be provided. 

The Website currently uses the following, strictly necessary cookies:

Cookie Name Source Purpose Duration
ARRAffinity Azure webhosting This website is hosted in the Azure cloud, sometimes spreading over multiple servers. This cookie makes sure that all requests from your session are distributed to the same server. Session cookie
WAWebSiteSID Azure webhosting This website is hosted in the Azure cloud, sometimes spreading over multiple servers. This cookie makes sure that all requests from your session are distributed to the same server. Session cookie
pwag Carlsberg Group Every page on this website is protected behind an 'age gate' requiring opt-in proof of age. This cookie stores the confirmation of opt-in to prevent being presented with the age gate on subsequent page requests. 1 year
cbg_ccp Carlsberg Group This is a strictly necessary cookie that sets a user’s privacy preference. It is used for the Carlsberg cookie consent solution which will enable or disable other types of cookies based on the users preferences. The preference stored within this cookie can be updated at anytime by clicking “Manage Cookies” in the footer of the website. 1 Year

Performance Cookies

We make use of analytic cookies to analyse how our visitors use the Website and to monitor the Website’s performance. This allows us to provide a high-quality experience by customising our offering, and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Website. The information collected by these cookies is not associated with your personal information by us or by our contractors.

The Website currently uses the following analytic cookies:

 Cookie name Source Purpose Duration Further information
_ga Google Analytics These cookies are used to collect information about how visitors use the Website. We use the information to compile reports and to help us improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the Website from and the pages they visited. 10mins, except for _ga which is 2 years  

Click here for Google’s privacy policy in respect of Google Analytics

You may opt out of tracking by Google Analytics by visiting



Website Functionality Cookies

We make use of cookies to provide you with certain functionality - for example, to remember choices you make (such as your user name, language or the region you are in), or to recognise the platform from which you access the Website, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

The Website uses the following functional cookies:

Cookie name Source Purpose Further information

Advertising Cookies 

Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on the Website, such as ‘Like’ or ‘Share’ buttons, in addition to providing the requested functionality. Third parties provide these services in return for recognising that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit the Website, and when you use their services and navigate away from the Website. Their privacy practices are set out below:

- AddThis (the service that runs some of our social sharing buttons):

- YouTube video player cookie policy: (Google's standard terms).

- Facebook's data use policy:

- Twitter's privacy policy:

- LinkedIn’s cookie policy:

You can opt out of the advertising cookies set by these third parties at

- Facebook's data use policy:

- Twitter's privacy policy:

In addition to the cookies set by third parties set out above, the following other advertising cookies are also used:

Cookie name Source Purpose Further information
metrics_token Twitter N/A 1 month
lang Twitter N/A Session cookie
personalization_id Twitter N/A 2 years
syndication_guest_id Twitter N/A 2 years
tfw_exp Twitter N/A 24 hours

Local Shared Objects (“Flash cookies

In addition to the above cookies, we use Local Shared Objects, also referred to as “Flash cookies,” on the Website. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated contenton the Website. Local Shared Objects are similar to browser cookies, but can store more complex data than simple text. By themselves, they cannot do anything to, or with, the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on the Website, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here 

HTML e-mail web beacons

Vores e-mails kan indeholde en enkelt kampagne-unik “web beacon pixel” for at fortælle os, om vores e-mails bliver åbnet og registrere eventuelle klik via links i e-mailen. Vi kan bruge disse oplysninger til forskellige formål, herunder til at fastslå hvilke af vores e-mails der er mere interessante for dig samt til at undersøge, om brugere, der ikke åbner vores e-mails, fortsat ønsker at modtage dem. Denne pixel bliver slettet, når du sletter e-mailen. Hvis du ikke ønsker, at denne pixel downloades til din enhed, kan du vælge at modtage e-mails fra os i almindelig tekst i stedet for HTML-format. Nogle af siderne på websiden kan også indeholde web beacons og giver os mulighed for at tælle, hvor mange besøgende der har fået vist vores sider. Det gør det muligt for os at udarbejde statistiske oplysninger om, hvilke aktiviteter og funktioner der interesserer vores brugere mest med henblik på at tilbyde mere tilpasset indhold. Generelt anvendes de ikke til at tilgå personlige, identificerbare oplysninger uden dit samtykke.

Pixel tags kan deles med tredjeparter, som direkte understøtter vores salgsaktiviteter og udvikling af websiden. For f.eks. at måle effekten af vores annoncer kan tredjeparter, herunder Facebook, benytte cookies, web beacons og andre lagringsteknologier til at indsamle eller modtage oplysninger fra websiden og andre steder på internettet og benytte disse oplysninger til at levere tjenester til måling og målretning af annoncer på deres egne platforme. Du kan læse mere om, hvordan du fravælger indsamling og brug af oplysninger til målrettede annoncer fra tredjeparter her: og

Brug af IP-adresser og web logs

Vi kan også bruge din IP-adresse og browsertype til at hjælpe os, hvis der er problemer med vores server, til at administrere websiden og forbedre den tjeneste, vi tilbyder dig. En IP-adresse er en numerisk kode, der identificerer din computer på internettet. Din IP-adresse kan også anvendes til at indsamle demografiske oplysninger.

Vi kan foretage IP-opslag for at finde ud af, hvilket domæne du kommer fra (f.eks. for at foretage en mere præcis måling af vores brugeres demografiske forhold.

HTML email web beacons

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.  Some of the pages on the Website may also contain web beacons and allow us to count visitors who have viewed our pages. They allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalised content. In general, they are not used to access personally identifiable information without your consent. 

Pixel tags may be shared with third parties that directly support our promotional activities and website development. For example, in order to measure the effectiveness of our ads, third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the internet, and use that information to provide measurement services to and target ads on their own platforms. You can find out how to opt-out of the collection and use of information for ad targeting by third parties here: and

Use of IP addresses and web logs

We may also use your IP address and browser type to help diagnose problems with our server, to administer the Website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information. 

We may perform IP lookups to determine which domain you are coming from (e.g. to more accurately gauge our users’ demographics.

Cookies policy does not cover third party websites

Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites that may be linked to the Website.

Changes to the cookies policy

We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This cookies policy was last updated on 14 May 2018.