Mysuru, Karnataka, India, 14 December, 2023 – Carlsberg India and WaterAid India have launched a three-year water-replenishment program in the water-stressed Nanjangud Block of Mysuru.  The collaborative efforts of Carlsberg and WaterAid are expected to positively impact over 34 thousand individuals across the five Gram Panchayats - Thagadooru, Karya, Devanur, Badanavalu, Nerale.    

Recognizing water as the primary ingredient in beer, Carlsberg is committed to a partnership that aims to replenish the same quantity of water it consumes, back to the local communities and the ecosystem. The program addresses critical aspects such as wetland conservation, source sustainability measures, grey water management, and sustainable agriculture interventions. Beyond tangible water conservation initiatives, the partnership will include awareness campaigns, training programs, and convergence meetings to actively engage key stakeholders within the community. 

The Nanjangud Block in Mysuru district, Karnataka, India, grapples with a significant water challenge, given its below-average annual rainfall. Operating within this region, Carlsberg India acknowledges the urgent need to address water conservation.  

The collaborative effort also marks the commencement of a global partnership between Carlsberg Group and WaterAid, focusing on a holistic approach to sustainable water management. 

Nilesh Patel, Managing Director, Carlsberg India said, "At Carlsberg India, we are committed to achieving zero water waste as part of our Together Towards Zero & Beyond Program. We are pleased to announce our collaboration with WaterAid to address the scarcity of water in Nanjangud. Together, we aspire to make a lasting impact by implementing sustainable water conservation measures and foster empowerment of the community. This partnership underscores our dedication to make a real difference to build a lasting and sustainable future for all." 

“Our partnership with Carlsberg India furthers our common goal of ensuring assured availability of water, especially in water stressed regions in India. WaterAid India’s holistic and participatory approach, steered by communities’ collective commitment and action to conserve water and protect water sources through conservation, ground water recharge measures, greywater management and efficient water use for agriculture will create a more resilient and water-secure future” said VK Madhavan, Chief Executive, WaterAid India.  

"We find it truly encouraging to witness Carlsberg, a Danish company, demonstrating a strong commitment to enhancing both ecosystems and communities within its operational areas. This collaborative effort with WaterAid sets a commendable example. We trust that this partnership will serve as inspiration for other businesses to emulate the proactive approach demonstrated by Carlsberg and WaterAid," stated Søren Nørrelund Kannik-Marquardsen, Minister Counsellor, Regional Coordinator South Asia And Head Of Trade & Commercial Affairs New Delhi. 

The partnership sets out a holistic programme for sustainable water management in the region, including: 

• Wetland restoration: Ponds and check dams will be restored and improved to enhance storage capacity, channelisation, and native vegetation. 
• Source sustainability measures: Harnessing stormwater to recharge deeper aquifers, ensuring a reliable secondary water source for the communities. 
• Agricultural water efficiency: Promoting precision irrigation techniques to boost crop yields and reduce groundwater dependency. 
• Rainwater harvesting: Rooftop rainwater harvesting will provide a sustainable water source for drinking and domestic use, with excess water recharging aquifers. 
• Water budgeting: These measures will ensure a sustainable water supply and monitor the impact of the programme. 
• Campaigns and training: Awareness campaigns, training programmes, and convergence meetings will engage the community and key stakeholders in water conservation efforts. 

About Carlsberg Group

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with products sold in 150 markets. The Group’s beer portfolio spans both local and international premium brands, including Carlsberg, Tuborg, 1664 Blanc and Grimbergen, strong local power brands and alcohol-free brews. 

In addition, its portfolio of other beverages includes both alcoholic and non-alcoholic beverages such as ciders, including Somersby, soft drinks and energy drinks. 

The Group’s purpose is brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. Carlsberg is listed on Nasdaq Copenhagen. www.carlsberggroup.com    

Carlsberg India 

Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. The product portfolio of the company includes its brands- Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong etc. Carlsberg India offers beer for every occasion and for every palate and lifestyle. Our ESG programme, ‘Together Towards Zero and Beyond’ covers our 2030 and 2040 Global Targets on 11 goals including Zero Carbon Footprint, Zero Farming Footprint, Zero Packaging Waste, Zero Waste Water, Zero Irresponsible Drinking and Zero Accidents Culture. 

To know more about Carlsberg India, log on to www.carlsbergindia.com    

Working Towards ZERO Water Waste

The Group’s ZERO Water Waste ambition is an area of focus in Carlsberg Group’s Together Towards ZERO and Beyond programme. Global targets are set to achieve industry-leading efficiency in water usage at breweries, and to replenish all the water consumed at breweries that are in areas of high-water risk by 2030. More information on the Group’s ESG approach and performance can be found in its latest ESG Report.