An Oxford Economics report is the first to assess the beer industry’s global economic footprint, revealing that in 2019, the industry supported 23.1 million jobs and stimulated 555 billion USD in gross value added contributions to global GDP.
The first-ever worldwide report to assess the beer industry’s global economic impact found that 1 in every 110 jobs in the world is linked - through direct, indirect, or induced impact channels - to the beer sector, and that it supported 555 billion USD of gross value added (GVA) to global GDP in 2019.
Given its scale and its impact along a long value chain, a thriving beer sector is a key ingredient for global economic recovery. Authored by Oxford Economics on behalf of the Worldwide Brewing Alliance (WBA), the report found the beer industry also helped generate 262 billion USD in government tax revenue in the 70 countries studied, which account for 89% of beer sold worldwide, and supported an estimated 23.1 million jobs. The report evaluated the beer industry’s global economic impact between 2015 and 2019, including its contributions - direct, indirect and induced - to global GDP, jobs, and taxes.
“This landmark report puts a figure on the scale of our impact on job creation, economic growth and government tax revenue, and across a long, complex value chain, from barley fields to bars and restaurants,” said Justin Kissinger, President and CEO of the WBA. “The beer sector is a vital engine of the economy. The success of the global economic recovery depends on it, and vice versa,” he added.
“Our findings reveal that brewers are highly productive businesses that help raise average productivity across the entire global economy, meaning they have an extensive economic footprint that can make significant contributions to the recovery,” said Pete Collings, Director of Economic Impact Consulting at Oxford Economics.
“Beer matters: for the economy, job creation, and the success of a wide array of actors up and down our value chain,” concluded WBA’s Kissinger. “This deep understanding of our global impact enables the WBA to fully leverage the strength of its sector, its links with industry partners and communities, and to share its vision for a thriving, responsible industry.”
The full report can be accessed at: https://worldwidebrewingalliance.org/impact