At Carlsberg, we’re constantly in pursuit of new ways to make probably the best beer in the world even better. And not just the way it tastes. To reduce waste, we’re introducing our new snap pack, which uses a revolutionary glue technology. Stick with us for future innovations.
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Ironically, it’s the least environmentally friendly colour. That’s why we’ve switched the ink on our pilsner bottle labels to be cradle to cradle certified silver inks* for better recycling. And the ink is made using renewable energy.
The paper bottle company, Paboco, is helping us achieve breakthroughs in our Green Fibre Bottle project, developing the world’s first 100% bio-based beer bottle made from sustainably sourced wood fibres.