We train all our drivers on road safety. With an estimated 94%2 of traffic collisions caused by human error, we are now going a step further to help our people adopt safe behaviours through an easy-to-use app called Brightmile.
Our drivers simply download Brightmile onto their smartphone to get regular reports on how well they are performing. Its dashboard monitors factors such as how often drivers exceed speed limits, accelerate sharply or cross junctions too fast, and if they go too long without a break.
The idea is not to keep a disapproving eye on drivers – managers do not see reports of driver locations or individual trips – but to help draw drivers’ own attention to risky behaviours they may not even be aware of. We are also using the app to incentivise safe behaviour by enabling drivers to earn points that can be exchanged for prizes
and awarding bonuses to the safest drivers.
In Malaysia, where we have rolled out Brightmile to all our drivers, risky behaviour has already declined by 24% and speeding by 28%, contributing to a significant reduction in accidents. By the end of 2022, more than 1,600 Carlsberg drivers were using Brightmile in Malaysia, Cambodia, Hong Kong SAR and Vietnam.
Together, they have already logged over 2.7 million kilometres of driving on the app. We plan to extend the use of Brightmile or similar apps to our drivers in more markets in 2023.