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From super bock to super doc

During Covid-19, our teams around the world found ways to thank healthcare workers, support hospitality and their local communities, including Super Bock Group – a Carlsberg joint venture in Portugal

Super Bock Group, a Carlsberg joint venture in Portugal, found a unique way to thank frontline health workers battling COVID-19.

The company made a special edition of its alcohol-free offering, changing the name from Super Bock Free to Super Doc for four months. The alcohol-free brews were delivered to hospitals with thank-you cards for doctors and nurses.

An accompanying digital campaign, reached more than 4 million people on social media and received great engagement from the healthcare community.

Super Bock also partnered with a Portuguese distillery to turn the alcohol removed during the production of its alcohol-free beer into disinfectant gel that was donated to hospitals across the country.