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Carlsberg Bulgaria

Carlsberg Group in Bulgaria

Carlsberg Bulgaria can trace its roots back to 1882, when the Czech brewer Franz Milde arrived in the town of Shumen. Together with local entrepreneurs, he founded Shumensko pivo, one of the oldest breweries in Bulgaria.

The modern company dates from 2002, when Carlsberg acquired a majority shareholding of Shumensko pivo and later the same year of the Pirinsko pivo brewery, located in the town of Blagoevgrad. The two breweries merged to become Carlsberg Bulgaria in 2004.

Today Carlsberg Bulgaria is the leading beer company in the country with 47% market share in volume. It is an excellent example of how international experience; local traditions and a 141-year heritage can combine to provide first-class products. Carlsberg Bulgaria is one of the major investors in the country, contributing to the local and national economy and setting highest standards for the brewing industry.

Key Facts

Breweries: 2
Market Position: 1
Market Share: 47%


Carlsberg Bulgaria
1 Business Park Sofia,
Mladost 4, build. 10
Sofia 1766,

Tel: +359 244 01 360

E-mail: [email protected]


Chief Executive Director, Carlsberg Bulgaria

Teodor Nestorov

Head of Finance, Carlsberg Bulgaria

Anni Nikulina

Media Relations

Public Relations & CSR Manager

Elina Tsankova

Email [email protected]

Key Dates

1882 Shumensko Brewery founded
1971 Pirinsko Brewery founded
2002 Carlsberg becomes majority shareholder in Shumensko and Pirinsko
2004 Shumensko and Pirinsko breweries merge to create Carlsberg Bulgaria 

Did you know that...?

  • Pirinsko, a local brand of the company, became beer brand N1 in Bulgaria since May 2016 and keeps its leading position on the market since then.
  • Pirinsko is the first Bulgarian brand to receive a silver award from the largest contest for advertising effectiveness Effie Awards Europe.
  • Shumensko Brewery has played major role in the town’s cultural and economic life. The brewery donated its historic collection of artefacts to the Shumen Municipality Museum.
  • Somersby is the most preferred cider in Bulgaria becoming the synonym for the category.
  • Carlsberg Bulgaria employees more than five hundred professionals from various regions of the country.