Carlsberg Bulgaria

Carlsberg Group in Bulgaria

Carlsberg Bulgaria can trace its roots back to 1882, when the Czech brewmaster Franz Milde arrived in the town of Shumen. Together with a number of local businessmen, he founded Shumensko pivo, the oldest brewery in Bulgaria.

The modern company dates from 2002, when Carlsberg acquired a majority shareholding in Shumensko pivo and later the same year in the Pirinsko pivo brewery, located in the town of Blagoevgrad. The two breweries merged to become Carlsberg Bulgaria in 2004.

Carlsberg Bulgaria is the leading beer company in the country with more than 41% market share in volume. It is an excellent example of how international standards; local traditions and a nearly 135-year heritage can combine to provide first-class products. Carlsberg Bulgaria is one of the major investors in the country, contributing to the local and national economy and setting high standards for the brewing industry.