Consumers 12

Carlsberg Croatia

Carlsberg Group in Croatia

Carlsberg Croatia’s success is founded on its exciting brands, motivated people and close connection to customers and consumers. Carlsberg Croatia combines high quality brands with a strong focus on sustainability. Carlsberg Croatia's brewery, located in Koprivnica, is the most modern and best equipped brewery in the region. 

Key Facts

Market Share: 15%
Market Position: 3


Carlsberg Croatia
UlicaDanica 3
48 000 Koprivnica

Tel: +385 48 657 011
Fax: +385 48 657 077
E-Mail: [email protected]


Managing Director, Carlsberg Croatia

Marcin Burdach

Key Dates

1971 Panonska Brewery founded
1972 Local production of Tuborg commences under licence
1994 Carlsberg becomes a shareholder in Panonska Brewery
1997 New Panonska Brewery opens in Koprivnica
2002 Carlsberg becomes majority shareholder
2004 Panonska changes its name to Carlsberg Croatia
2008 Carlsberg Croatia is now responsible for development of the Hungarian and Slovenian markets

Did you know that...?

  • Since 2009, Carlsberg Croatia has been the only company within the Croatian beer industry with an ISO certificated Integrated Management System, which combines ISO 9001 Quality Management System, ISO 14001 Environmental Management System, ISO 22000 Food Safety Management System and OHSAS System.