Kronenbourg was founded on 9th June 1664 by Jérôme IV Hatt in Alsace (East of France). The Hatt family headed the company until 1977.
Since the 1950s, Kronenbourg has been a leading beer company in France with a unique 350-year heritage and a famous portfolio of beer brands.
Carlsberg beer was launched in France shortly after 1945 and is now distributed by Kronenbourg. Both Carlsberg Beer and Carlsberg Elephant Beer are available in France, with Elephant Beer proving particularly popular in French trendy bars.
Kronenbourg became part of the Carlsberg Group in 2008 when Carlsberg Group acquired Scottish & Newcastle.
Market Position: 2
Headquarters and brewery:
Boulevard de l’Europe
67213 Obernai Cedex
Sales and marketing:
122 avenue du Général Leclerc
92514 Boulogne-Billancourt Cedex
Tel : +33(0)3 88 27 44 88
Fax : +33(0)3 88 27 42 06