Kronenbourg was founded on 9th June 1664 by Jérôme IV Hatt in Alsace (East of France). The Hatt family headed the company until 1977.
Since the 1950s, Kronenbourg has been a leading beer company in France with a unique 350-year heritage and a famous portfolio of beer brands.
Carlsberg beer was launched in France shortly after 1945 and is now distributed by Kronenbourg. Both Carlsberg Beer and Carlsberg Elephant Beer are available in France, with Elephant Beer proving particularly popular in French trendy bars.
Kronenbourg became part of the Carlsberg Group in 2008 when Carlsberg Group acquired Scottish & Newcastle.
Market Position: 2
Headquarters and brewery:
Boulevard de l’Europe
67213 Obernai Cedex
Sales and marketing:
122 avenue du Général Leclerc
92514 Boulogne-Billancourt Cedex
Tel : +33(0)3 88 27 44 88
Fax : +33(0)3 88 27 42 06
E-mail: [email protected]
Managing Director, Kronenbourg
Director of Communications, Kronenbourg
|1664||Kronenbourg founded by Jerome Hatt|
|1857||Hatt’s activity expands: beer is sent daily to Paris then progressively sold in all major French cities|
|1945||First Carlsberg comes to France|
|1947||The company and the main beer brand are renamed Kronenbourg|
|1950||Kronenbourg becomes the number one beer brand in France, in terms of notoriety and volumes|
|1952||Launch of 1664|
|1959||Kronenbourg begins to export to European countries|
|1969||Building of a new brewery, which was the biggest in France at the time|
|2008||Kronenbourg becomes part of Carlsberg Group|
|2012||Administrative functions move from Strasbourg to Obernai|