Carlsberg Hong Kong

Carlsberg Group in Hong Kong SAR

Carlsberg has been present in Hong Kong SAR since 1923. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long-standing position as one of the most popular brands in the market.

Carlsberg Hong Kong Brewery was first established as a joint venture with the East Asiatic Company. It was thereafter inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.

Hong Kong SAR is one of the most open and competitive beer markets in the world. Despite the stagnant beer market, the total sales volume of Carlsberg Hong Kong has increased significantly in the past few years driven by an expansion of its brand portfolio.



Key Facts

Market Position: 2


Carlsberg Brewery Hong Kong Limited
18/F, One Harbourfront,
18-22 Tak Fung Street,
Hung Hom, Kowloon,
Hong Kong

Tel: 852-3189 8000



Managing Director, Carlsberg Hong Kong & Taiwan

Victor Cheong

Key Dates

1869 Carlsberg's founder J.C. Jacobsen exports his first barrels of beer to Hong Kong SAR
1978 Joint venture established with the East Asiatic Company
1981 Brewery inaugurated by HM Queen Margrethe II
1998 SKOL is introduced to the Hong Kong SAR market
1999 Production is moved to the Huizhou brewery
2003 Carlsberg Hong Kong appointed as Guinness/Kilkenny distributor in Hong Kong
2007 Carlsberg Hong Kong appointed as Erdinger distributor in Hong Kong SAR
2008 Kronenbourg 1664 is launched in Hong Kong SAR
2009 Carlsberg Hong Kong appointed as Asahi distributor in Hong Kong
2011 Successful re-launch of the Carlsberg brand
2011 Carlsberg Hong Kong appointed as Corona distributor in Hong Kong
2012 Launch of Somersby Apple Cider and Grimbergen in Hong Kong SAR market
2012 Carlsberg Hong Kong appointed as Magners Irish Cider distributor in Hong Kong SAR
2014 Carlsberg appointed as Smirnoff Ice and Nikka Whiskey distributor in Hong Kong SAR
2014 Carlsberg Hong Kong obtains Caring Company Accreditation

Did you know that...?

  • Carlsberg was Hong Kong SAR's first imported premium beer.