Carlsberg has been present in Hong Kong SAR since 1923. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long-standing position as one of the most popular brands in the market.
Carlsberg Hong Kong Brewery was first established as a joint venture with the East Asiatic Company. It was thereafter inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.
Hong Kong SAR is one of the most open and competitive beer markets in the world. Despite the stagnant beer market, the total sales volume of Carlsberg Hong Kong has increased significantly in the past few years driven by an expansion of its brand portfolio.
Managing Director, Carlsberg Hong Kong & Taiwan
|1869||Carlsberg's founder J.C. Jacobsen exports his first barrels of beer to Hong Kong SAR|
|1978||Joint venture established with the East Asiatic Company|
|1981||Brewery inaugurated by HM Queen Margrethe II|
|1998||SKOL is introduced to the Hong Kong SAR market|
|1999||Production is moved to the Huizhou brewery|
|2003||Carlsberg Hong Kong appointed as Guinness/Kilkenny distributor in Hong Kong|
|2007||Carlsberg Hong Kong appointed as Erdinger distributor in Hong Kong SAR|
|2008||Kronenbourg 1664 is launched in Hong Kong SAR|
|2009||Carlsberg Hong Kong appointed as Asahi distributor in Hong Kong|
|2011||Successful re-launch of the Carlsberg brand|
|2011||Carlsberg Hong Kong appointed as Corona distributor in Hong Kong|
|2012||Launch of Somersby Apple Cider and Grimbergen in Hong Kong SAR market|
|2012||Carlsberg Hong Kong appointed as Magners Irish Cider distributor in Hong Kong SAR|
|2014||Carlsberg appointed as Smirnoff Ice and Nikka Whiskey distributor in Hong Kong SAR|
|2014||Carlsberg Hong Kong obtains Caring Company Accreditation|