Carlsberg has been present in Hong Kong SAR since 1923. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long-standing position as one of the most popular brands in the market.
Carlsberg Hong Kong Brewery was first established as a joint venture with the East Asiatic Company. It was thereafter inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.
Hong Kong SAR is one of the most open and competitive beer markets in the world. Despite the stagnant beer market, the total sales volume of Carlsberg Hong Kong has increased significantly in the past few years driven by an expansion of its brand portfolio.
Managing Director, Carlsberg Hong Kong & Taiwan