Carlsberg Group entered India in May 2006 by incorporating a company named South Asia Breweries Pvt. Ltd. The name changed to Carlsberg India Private Limited in February 2009 to reflect the company as a part of the Carlsberg Group.
Carlsberg India’s commercial operations started in June 2007 at the Paonta Sahib brewery in Himachal Pradesh, with the launch of Carlsberg Green in the premium-beer segment.
Carlsberg India expanded its operations by establishing Breweries in Alwar, Rajasthan in March 2008 and in Aurangabad, Maharashtra in August 2008. Since then, a total of 7 Breweries have been set up, which re-emphasizes the Carlsberg Group's strategic focus on India.
Keeping up pace with the brewery openings was the market expansion from 5 markets in 2007 to 24 markets in 2008 to 31 markets (including Union Territories) to date.
Carlsberg India became the #3 player in the Indian beer market within 6 years of operations and continues to hold the position to date. To add to this, Tuborg is the #2 beer brand and the #1 international beer brand in the country.
Managing Director, Carlsberg India
Market Position: 3
3rd Party Manufacturing tie-ups: 3
Carlsberg India Private Limited
3rd Floor, Paras Twin Towers, Tower A
Sector-54, Gurgaon, Harayana-122 002
Tel: +91 124 4554444
Fax: +91 124 4554499
E-mail: [email protected]
|2006||Carlsberg entered India in May 2006 by incorporating a company named South Asia Breweries Pvt. Ltd, the name changed to Carlsberg India Private Limited on 23rd February 2009|
|2007||In June, production begins at an acquired Brewery at Paonta Sahib; Carlsberg Green launched in September|
The Brewery in Alwar became operational in March and in Aurangabad in August
|2009||Launch of Tuborg Green in March; Company expands its capacity by opening its Brewery in Kolkata in June|
|2010||Carlsberg India inaugurates its fifth Brewery at Hyderabad in December; Tuborg Strong launched in May|
|2010||Launch of Tuborg Strong|
|2011||Carlsberg Elephant launched|
|2013||6th Brewery in Dharuhera, Haryana inaugurated|
|2014||Commercial operations commence at Patna, Bihar|
|2016||Foundation stone laid for 8th Brewery in Karnataka|
|2021||Launch of Tuborg White|