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Carlsberg Italia

Carlsberg Group in Italy

Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.

Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.

Italy has a low rate of beer consumption, compared Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.

Key Facts

Breweries: 1
Market Position: 3
Market Share: 7%
Carlsberg Ownership: 100%


Carlsberg Italia SpA
Via Ramazzotti 12
20020 Lainate (MI)

Tel. +39 02 93536 911
Fax: +39 02 93536 412




Managing Director, Carlsberg Italia

Alex Karafillidis

Media Relations

Brand & Communication Manager, Carlsberg Italia

Laura Marchini

Tel +39 02 93536940 Email

Key Dates

1877 Industrie Poretti founded
1975 Tuborg is produced under licence
1982 Carlsberg acquires 50% of the company’s shares
1998 Carlsberg's shareholding increases to 75%
1998 Name changed to Carlsberg Italia
2002 Carlsberg Italia becomes a wholly owned company within the Carlsberg Group

Did you know that...?

  • Tuborg Light is the first low-calorie beer to be launched in the Italian Market.
  • All three Birrificio Angelo Poretti brands (Chiara Originale, Bock Chiara, Bock Rossa) were awarded by Monde Seléction.