Carlsberg Italia_Stabilimento 4.JPG

Carlsberg Italia

Carlsberg Group in Italy

Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The license production of Tuborg began back in 1975. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.

Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.

Italy has a low rate of beer consumption, compared to Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.

Key Facts

Breweries: 1
Market Position: 3
Market Share: 7%


Carlsberg Italia SpA
Via Giorgio Washington 70
20146 Milano (MI)

Tel. +39 02 93536 911
Fax: +39 02 93536 412

E-mail: [email protected]



Managing Director, Carlsberg Italia

Olivier Dubost

Key Dates

1877 Industrie Poretti founded
1975 Tuborg is produced under license
1998 Name changed to Carlsberg Italia

Did you know that...?

  • Tuborg Light is the first low-calorie beer to be launched in the Italian Market.
  • All three Birrificio Angelo Poretti brands (Chiara Originale, Bock Chiara, Bock Rossa) were awarded by Monde Seléction.