Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The license production of Tuborg began back in 1975. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.
Italy has a low rate of beer consumption, compared to Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.