With a population of 18 million people, the Kazakh beer market continues to grow and exceeded 5.7k hL in 2018 - and that's in spite of negative macro factors. The beer market has experienced 100% growth since 1999 and it offers strong growth and profit potential.
In 2003 Carlsberg entered the beer market of Kazakhstan after becoming majority shareholder in the local Irbis brewery (through the JV BBH). Later in 2003 Carlsberg acquired one more local brewery Ak-Nar, which produces the popular local beer Derbes. Later that same year these two breweries were merged into one on the production site of Ak-Nar Brewery. By 2006, the Ak-Nar Brewery was renamed into the Derbes Brewery Ltd.
To date, Carlsberg Kazakhstan is a leader in on-trade and has experienced a steady growth since 2013 in off-trade with a volume market share of about 40.7%. The brewery production capacity is 2.1 million hL per year, the company employs over 400 people.
Today the Carlsberg Kazakhstan portfolio has more than 30 beer brands such as Carlsberg, 1664 Blanc, Holsten, Tuborg, Baltika, Zatecky Gus, Derbes, Irbis, Alma-Ata, etc. All brands hold strong leading positions in their segments of the market.