Carlsberg Singapore

Carlsberg Group in Singapore

Since its establishment over 30 years ago, Carlsberg Singapore has grown to become a dymanic provider of alcoholic beverages with a portfolio of international beer, stout and cider brands. The Carlsberg brand is recognised as the number one imported premium beer in Singapore and holds the number two position in the Singapore market.

Today, Carlsberg Singapore is proud to offer some of the world’s most established brands in its portfolio – Carlsberg Green Label, Carlsberg Smooth Draught, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg Blanc, SKOL, Danish Royal Stout, Somersby Apple and Pear Cider, Corona Extra, and Jolly Shandy.

In April 2014, Carlsberg Singapore acquired a majority shareholding in MayBev Pte Ltd (MayBev), the sole distributor for Japan’s number one beer brand, Asahi, in Singapore. The deal allows Carlsberg Singapore to include the popular Asahi beer brand into its portfolio of alcoholic drinks alongside other international brands such as Nikka Whisky, Gekkeikan Sake, Lanson Champagne and Hooper’s Hooch.

A subsidiary of Carlsberg Brewery Malaysia Berhad, Carlsberg Singapore continues to grow from strength to strength with its total market share of beer and stout growing from 10% in the late nineties to more than 20% today.