For J.C. Jacobsen and son Carl, the look of the Carlsberg estate was also very important.
Especially Carl Jacobsen believed that attractive surroundings like art could raise a man's spirit. He wanted to explore new architectural styles for their industrial buildings and strove to create an aesthetic brewery.
For example, Carl Jacobsen wanted to prove that a factory's chimney could be a work of art.
He had Carlsberg's famous twisting chimney built in 1900, and still today, you can see the 56 metre-high Winding Chimney featuring motifs of Egyptian lotus flowers. To this day, it remains one of the true pearls of industrial architecture.