Creating impact by using real life stories

As well as formal approaches to embedding a health and safety culture across the Carlsberg Group, a number of initiatives in 2018 contributed to raising awareness.

In Russia, the life of technician Denis Smirnov was tragically changed by a workplace accident at our St Petersburg brewery more than ten years ago. The documentary Blade was created to tell his dramatic story. Blade was released on the World Day for Health and Safety at work. Telling the story of the impact of serious injury on Denis’ life, Blade creates awareness of the vital importance of following health & safety rules.

It was named best health & safety video in a competition run by the Russian Association of Communication Directors and Corporate Publishing. 

This demonstrates how real life case stories and engaging media content are helping to embed Together Towards ZERO and a ZERO accidents culture.