Led by its purpose to enrich people and communities with the generosity of nature, our Kasztelan brand ran an educational programme to tackle this challenge with the simple message “We Cherish Water”.
The campaign used educational materials and partnerships with local authorities and eco-influencers to engage consumers on the topics of water scarcity, responsible water use and rainwater harvesting. It raised awareness by sharing facts about the serious water situation in Poland and offering practical tips to help people continue to save water every day long after the campaign drew to a close in December 2020.
To demonstrate how gardens can be irrigated using rainwater alone, Kasztelan planted a garden in the centre of the town of Sierpc and offered rainwater collection tanks as prizes in a competition to write inspiring water-themed poems.
Kasztelan and our partners in the campaign reached more than 850,000 people on social media and around 2 million through messages featured in more than 100 publications, encouraging everyone to cherish precious water supplies.
Our Carlsberg brand is partnering with WWF in the UK to restore this precious resource and raise climate awareness through a high-profile consumer campaign.
Safe driving saves lives. GO, the alcohol-free brand from our Aldaris brewery, is bringing this message home to consumers in Latvia, which has one of the worst road accident records in Europe.