Brewery Čelarevo was founded in 1892 by Lazar Dunđerski, landowner from Novi Sad. The brewery is situated in the city of Čelarevo 130 km north of Belgrade, and became part of the Carlsberg Group in 2003. Now called Carlsberg Srbija, it is one of the most successful examples of foreign investments in Serbia. Having a clear and active sustainability policy, it is an esteemed employer that continuously creates new jobs all over the country.
Its dedication to responsible privatization and direct investment is supported by a very clear and active Corporate Social Responsibility policy. As a company Carlsberg Srbija promotes Quality, Environment Protection and through its brands supports different aspects of the Serbian social life, such as football with LAV brand and progressive music with its international Tuborg brand. Also, Carlsberg Srbija is one of the leading investors in the country, contributing to the local and national economy and setting high standards for the brewing industry.
By applying highest quality standards, innovation and enthusiasm in everything they do, all Carlsberg Srbija employees are committed to continuously delight their consumers, customers and all other interested parties by providing top quality products and services.