Closing the loop for circular shrink wrap

The concept is simple: we source Reborn’s R100 recycled shrink wrap, we send back any polyethylene waste from our breweries and then Reborn makes it into new R100 material.

The R100 shrink wrap is made from at least 50% post-consumer waste and the rest comes from post-industrial (pre-consumer) sources, including waste polyethylene from our breweries. The plastic we return from our breweries helps to maintain the high quality and strength of the R100 recycled wrap. The R100 wrap is also 100% recyclable after use.

By the end of 2022, almost 80% of the shrink wrap we sourced from Reborn in Europe was recycled. Our use of R100 has saved 4,000 tonnes of virgin fossil-based plastic and avoided an estimated 8,000 tonnes of CO2 emissions since 2019 per Reborn’s estimations.