We rely on our partnerships with restaurants and bars, such as the newly opened Copine restaurant in Sweden, to increase the availability of alcohol-free beer to consumers. We’re working hard to ensure that all consumers can choose from a wider range of AFBs, especially on tap. Consumers are three times more likely to choose AFBs when it’s on draught, and it’s proving to be particularly popular on occasions such as working lunches or with a meal.
Those who prefer their beer on tap can already enjoy our draught AFBs in Denmark, Norway, Sweden and the UK, and we will continue to roll out this option in 2020. Over 30 products are available across the group, including four new lines offered in 2019.
Our beers are made for consumption above the legal drinking age, so we're working hard to prevent sales to younger people.
When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.
Carlsberg Malaysia encourages no drink-driving with increased awareness and discounted rides through more partnerships in its annual responsible drinking campaign