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Celebrating global beer Responsibility day 2020

We celebrate Global Beer Responsibility Day in September every year. COVID-19 restrictions curtailed many of the experiential activities we had planned for 2020, but our teams around the world came up with other creative ways to deliver positive drinking messages. Together, they reached 22.5 million people

We celebrate Global Beer Responsibility Day in September every year. COVID-19 restrictions curtailed many of the experiential activities we had planned for 2020, but our teams around the world came up with other creative ways to deliver positive drinking messages. Together, they reached 22.5 million people.

Our Ukraine team saw an opportunity to use ubiquitous facemasks as a tool to promote responsible drinking. They created masks for retail customers carrying a message for minors trying to buy alcohol: “We sell responsibly because we care.”

In Russia, we reached 7 million people through a social media campaign aiming to combat underage drinking by asking for honest answers about how old people were when they first tried alcohol and how they talk about it with their children. We also teamed up with artists in Kazakhstan and popular musicians in Serbia to channel responsible drinking messages.

In China, we partnered with the police in Chongqing to warn consumers of the dangers of drink-driving, including using simulation goggles to let them experience the impairing effects of alcohol. In Malaysia, we partnered with ride-hailing services to offer discounted rides home for patrons using our affiliated bars and restaurants.

Alcohol-free beer on tap

Alcohol-free beer on tap

When people go out, they want to enjoy a great beer with friends but sometimes they don’t want to feel the effect of alcohol, especially when they’re driving. At Carlsberg we’re working with partners to ensure that wherever consumers find our beers they can choose alcohol-free brews – even on tap.

Stopping underage beer sales in Ukraine

Stopping underage beer sales in Ukraine

Our beers are made for consumption above the legal drinking age, so we're working hard to prevent sales to younger people.

Carlsberg Malaysia kicks off campaign to stop drink-driving

Carlsberg Malaysia kicks off campaign to stop drink-driving

Carlsberg Malaysia encourages no drink-driving with increased awareness and discounted rides through more partnerships in its annual responsible drinking campaign